My name is Ana Luisa Rosas, and I am a Los Angeles–based Mexican designer focused on brand identity, experiential design, and cultural storytelling.

Growing up in San Diego, with Tijuana as my second home, I have always felt like I live a double life. Few people have the privilege of moving between two cities, experiencing completely different cultural rhythms.

Since I was a child, my room has been my creative haven and a reflection of this merged heritage. The floors still carry traces of paint from my brushes, and cameras line the shelves as remnants of how I document and make sense of that duality.

My need to preserve what I was experiencing, inevitably guided me toward design. What once lived on bedroom walls and camera rolls now shapes the way I build brands and experiences.