SOYYO

SOYYO: a smarter, cleaner protein for anyone who wants good flavor without the junk.

SOYYO’s identity balances freshness with playfulness, using a clean color palette inspired by natural ingredients and bold, witty typography. Brought to life through Mr. Green, our edamame mascot, and sticker-like graphics, the identity feels nutritious yet fun—designed to resonate with Gen Z while staying chic and minimal.
2025
Creative Direction
Art Direction
Identity

MEET MR. GREEN

He’s our charming edamame with a knack for spicing up life (even without a sprinkle of sodium). Always dressed in his signature green, he’s here to spill the beans on flavor, keep things fresh, and make sure every bite is a pea-ce of perfection.

This is his most natural state: hanging out with his SOYYO chorizo in hand.